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While thousands of Swifts gathered outside Madison Square Garden hoping to catch a glimpse Taylor Swift And Travis Kelce On their wedding day, a man saw an entirely different opportunity.New York artist Justin Gignac spent the evening collecting discarded trash left by fans. Within a day, he transformed the trash into collectible artwork that was sold online, earning him $1,250.According to Fast Company, Gignac collected trash left by fans outside Taylor Swift and Travis Kelce’s July 3 wedding at Madison Square Garden, packaged it in collectible acrylic cubes, and sold the entire collection online within 24 hours.
Justin Gignac turned Taylor Swift’s wedding trash into art
Known for his long-term projects for New York City trash, Justin Gignac has spent nearly 25 years turning everyday trash into collectible works of art.For Taylor Swift and Travis Kelce’s wedding, he visited Madison Square Garden wearing gloves, a trash picker and his own wedding tuxedo.Instead of searching for celebrities, he focused on what was left by fans outside the venue.His collection includes bottle caps, cigarette butts, plastic containers, drinking straws, police caution tape, ring pop wrappers and even a single AirPods.Gignac emphasized that each item was taken from public roads outside the security perimeter. Nothing came from inside the wedding venue.
‘Not the invited version ‘Sold
After collecting the items, Gignac sealed them in small transparent acrylic cubes and labeled the collection “Not Invited Edition”.Each cube features the phrase “JUST&T MARRIED,” a playful nod to marriage and the couple’s initials.The limited-edition collection consisted of 50 pieces, priced at $25 each.The response was immediate.According to the publication, every single cube sold out within 24 hours and eight minutes, allowing the artist to earn around $1,250 from the first release.Gignac has since said he plans to release 39 more cubes, taking the total to 89, a tribute to Taylor Swift’s birth year and her iconic album, 1989.
The viral project has sparked controversy online
As news of the unusual collection spread online, social media users were divided.Some praised the idea as an innovative combination of art, marketing and pop culture, while others couldn’t believe people were willing to spend money on what they called “literal garbage”.Several users have also suggested that buyers may see the cubes as future collectibles associated with pop culture’s biggest couple rather than just as memorabilia.
A business built on the garbage of New York City
While the Taylor Swift collection has gone viral, it’s not the first time Gignac has sold junk.He started New York City Garbage in 2001 after packaging common street trash in clear acrylic boxes to challenge how people perceive value.Since then, he has created collections from New Year’s Eve in Times Square, the championship parade and other major cultural moments throughout New York City.Reflecting on the project, Gignac said he tries to preserve important moments in the city’s history in an unconventional way.He also believes that value comes from memories attached to an object rather than the object itself.“People are always like, ‘Why would you pay for garbage?’ And I’m like, would you pay for trash on your first date or your kid’s last Little League game? It’s not just garbage. It’s stuff that has meaning,” he explained.The success of the Taylor Swift and Travis Kelce wedding collection is another example of the couple’s tremendous cultural influence. Even the garbage left outside their wedding venue proved valuable enough to be sold within hours, turning a simple cleanup into a lucrative work of art.
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