Horror franchise film ‘Haunted 3D: Echoes of the Past’ was the surprise winner among last week’s batch of Hindi releases – ‘Bharat Bhagya Vidhata’, ‘Mey Vapas Aunga’ and ‘Governor’. Going against the high-profile drama, the supernatural film has managed to move ahead in collections and is currently leading the weekend box office race.
Vikram Bhatt Reaction to the film Box office performance
Speaking to News18, director Vikram Bhatt shared that he was not surprised by the film’s strong showing, even though many people felt that the movie was not promoted aggressively enough. He explained that the marketing campaign was designed with a specific audience in mind rather than a broad, expensive push.He said, “No, I’m not (surprised). Because the film was promoted. But it was promoted where we thought it should be promoted. Fortunately or unfortunately, we didn’t have the budget to carpet bomb. So we targeted the audience that we knew the film would reach.”
Why the campaign strategy was different
The director also revealed that hoardings were put up for the film, but the team consciously avoided going overboard with the promotions. He said they saw ‘Haunted 3D: Echoes of the Past’ as a mass film and believed ticket sales would come from that specific audience base rather than a broad metro-centric campaign.Bhatt added that trade experts may overlook the film’s promotional efforts as the marketing is not targeted at them or major metro cities. “We were clear about that,” added the director.
box office
‘Hunted 3D: Echoes of the Past’ has so far grossed Rs 18.91 crore and grossed Rs 16.12 crore in India. In comparison, Imtiaz Ali’s ‘Mey Vaps Aunga’ collected Rs 14.60 crore gross and Rs 12.25 crore nett during the same period.Staring Mahakshaya ChakrabortyThe film released in theaters on June 12, 2026.
