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JLR India has launched its Guaranteed Buyback Program for customers purchasing select Range Rover, Defender and Discovery models in the country. The new initiative promises a guaranteed future value of up to 55 percent of the car’s ex-showroom price.Designed specifically for the Indian market, the program combines pre-determined redemption value with enhanced financing options. Eligible customers can opt for flexible ownership periods, subject to model eligibility, mileage limits and retailer-specific terms and conditions, while receiving a guaranteed minimum buyback value at the end of the agreed term.According to the company, the scheme addresses one of the main concerns of luxury car buyers: resale value. By setting a minimum future cost at the time of purchase, customers gain greater clarity on their cost of ownership and can plan future upgrades with greater confidence.Commenting on the announcement, Rajan Amba, Managing Director, JLR India, said the program is designed to give customers more confidence by guaranteeing the future value of their vehicles. In addition to the guaranteed buyback, JLR India has also introduced advanced financing solutions that offer more flexible monthly payment options. The company says these financing plans aim to improve ownership comfort and make it easier for customers to upgrade to a new JLR vehicle in the future.The Guaranteed Buyback Program is available through participating authorized JLR dealers in India. However, the company has clarified that the insurance cost, ownership period, mileage limits and eligibility criteria may vary depending on the model and vendor.Stay tuned to TOI Auto for the latest updates on the automotive sector and follow us on our social media handles on Facebook, Instagram and X.
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