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Actor Joju George has made a serious complaint against a star couple who did not want to be named. Speaking during an Instagram Live session related to the release of his latest film ‘Bharavu’, the actor claimed that a leading Malayalam actor and his wife are running a PR campaign against him. Without naming anyone, Joju alleged that the campaign was purposely aimed at tarnishing his image. He also suggested that such practices are not limited to one person or one family in the industry.According to the actor, paid promotional campaigns have become increasingly common in Malayalam cinema. However, he stopped short of identifying any of the people he was talking about.
Claimed that several actors are using paid PR
During the live conversation, Joju elaborated on his allegations claiming that several well-known personalities of the Malayalam film industry were using paid PR tactics. “I am aware of such activities, but I will not reveal any names or give details,” he said.The actor’s comments came at a time when Bhaaravu has faced mixed negative reactions after its theatrical release. The movie, directed by Shaji Kailas, has been facing criticism for its 90s-style storytelling and execution, which most viewers have termed outdated.
Joju George talks about the negative campaign against ‘Bharavu’
Apart from his allegation of paid PR activities, Joju described a concerted negative campaign targeting ‘Bharavu’.According to him, the criticism surrounding the film is not entirely organic. He claimed that organized efforts were being made to influence public opinion after the release of the project.Directed by Shaji Kailas, ‘Vharbhu’ is set against the backdrop of high-end Kerala. The screenplay is penned by AK Sajan, who earlier worked with Saji Kailash in ‘Chintmani Kolakese’ and ‘Red Chillies’.‘Bharaavu’ registered a decent opening at the box officeMeanwhile, ‘Bharaavu’ recorded a short opening at the domestic box office. According to a report by Filmbeat, the film earned an estimated Rs 51 lakh across India on its first day. According to statistics shared by Cine Times X Page, the film sold around 10.31 thousand tickets during its advance booking period. On the first day of release, another 25.58K tickets were sold, taking the overall ticket sales to around 35.89K.Apart from Joju George, ‘Bharaavu’ also stars Sania Ayyappan, Arjun Ashokan and Murali Gopi in lead roles.
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