director Mani Ratnam All ready to reconcile with Vijay Sethupathi For an exciting new project after their successful collaboration in ‘Chekka Chivantha Vs.’ The upcoming film also stars Sai Pallavi With a female lead, the movie has already created a lot of interest among the buffs. Jointly backed by leading production houses, the yet-untitled film will feature AR’s music. Rahman Although the makers are expected to start filming only in early July, the project has already made headlines for a major business milestone.
Netflix OTT secures rights before filming begins
According to Cinema Express, Netflix has acquired the film’s digital streaming rights before the camera rolls. The OTT deal reportedly closed for around Rs 20 crore, one of the biggest pre-production digital deals for a content-driven Tamil film. While the amount is lower than the OTT quality of Mani Ratnam’s recent big-budget films ‘Ponyin Selvan’ and ‘Thug Life’, industry insiders point out that these projects feature large-scale productions and star-studded casts. Nevertheless, sealing a major OTT deal before production began reflects the streaming platform’s confidence in Mani Ratnam’s storytelling and the film’s overall potential.
Sai Pallavi joins Mani Ratnam and Vijay Sethupathi for the first time
Tentatively titled Production No. 23, the film is expected to go on floors on July 5. One of the biggest highlights of the project is Sai Pallavi’s collaboration with Mani Ratnam and Vijay Sethupathi for the first time. Although the plot and supporting cast are still under wraps, the film is said to be an intense romantic drama. It’s thrilling to witness yet another wonderful musical combination of AR Rahman and Mani Ratnam on the big screen.
The anticipation for the upcoming movie has increased
Apart from all this, the pre-release OTT deal further increases the level of anticipation surrounding the movie. This clearly proves that this particular film has already fetched some good market value before the shooting started. Mani Ratnam’s consistency, Vijay Sethupathi’s multi-dimensional performance prowess, and Sai Pallavi’s growing fame ensured that this film became Kollywood’s most awaited release. Official information about the movie name, first look and other cast details is expected to be made soon. Until then, the recent Netflix deal has once again created buzz around one of Kollywood’s most awaited projects.
